Categories

E-commerce

Retailers and direct-to-consumer brands.

165 sites. 11% blocked our crawler this week and aren’t counted.

Body text

  1. 4.9%8 sites
  2. 4.2%7 sites
  3. 3.0%5 sites
  1. 5 sites
  2. 5 sites
  3. 4 sites
  1. GT America2.4%
  2. Calibre1.8%
  3. Maison Neue1.8%
  4. Apercu1.2%
  5. Brown1.2%
  6. Helvetica Now Text1.2%
  7. Open Sans1.2%
  8. Roboto1.2%
  9. sans-serif1.2%
  10. system-ui1.2%
Share of e-commerce homepages using each font over timeFrom our weekly crawl, which started in September 2026.

Trend lines need at least two data points. Our weekly crawl started recently, so this fills in over the next few weeks.

Show as table
PeriodSourceProxima NovaSuisse IntlGraphikHelvetica NeueInterArial
2021 Q1Web archive estimate, 143 sites
2021 Q2Web archive estimate, 142 sites
2021 Q3Web archive estimate, 145 sites
2021 Q4Web archive estimate, 147 sites
2022 Q1Web archive estimate, 148 sites
2022 Q2Web archive estimate, 147 sites
2022 Q3Web archive estimate, 149 sites
2022 Q4Web archive estimate, 151 sites
2023 Q1Web archive estimate, 152 sites
2023 Q2Web archive estimate, 155 sites
2023 Q3Web archive estimate, 154 sites
2023 Q4Web archive estimate, 153 sites
2024 Q1Web archive estimate, 155 sites
2024 Q2Web archive estimate, 153 sites
2024 Q3Web archive estimate, 154 sites
2024 Q4Web archive estimate, 152 sites
2025 Q1Web archive estimate, 148 sites
2025 Q2Web archive estimate, 150 sites
2025 Q3Web archive estimate, 154 sites
2025 Q4Web archive estimate, 149 sites
2026 Q1Web archive estimate, 142 sites
2026 Q2Web archive estimate, 150 sites
Sep 23, 2026Our crawl, 167 sites4.9%4.2%3.0%2.4%3.0%2.4%

Headings

Pairings

Font source
  • Self-hosted66%
  • Google Fonts21%
  • Adobe Fonts6.7%
  • System fonts4.9%
  • Other font CDNs1.8%

Platform

  • Other or custom41%
  • Next.js30%
  • Shopify25%
  • Nuxt2.4%
  • WordPress0.6%

Switches

No confirmed switches yet. A switch counts once a site shows the new font in two crawls in a row.

Every site

SiteBodyHeadingsPlatform
aesop.comSuisse IntlSuisse Intl
aliexpress.comTT Norms ProTT Norms Pro
allbirds.comGeographGeographShopify
aloyoga.comProxima NovaProxima NovaShopify
amazon.comArialAmazon Ember
anthropologie.comAvenirAvenir
arcteryx.comHelvetica Now DisplayElan Itc ProNext.js
argos.co.ukBarlowBarlowNext.js
aritzia.comNon Seasonal GeoNon Seasonal Geo
article.comProxima NovaProxima Nova
asos.comFutura PtFutura Pt
awaytravel.comGraphikGraphikShopify
balenciaga.comBBBB CondBold
bananarepublic.comLynstoneLynstoneNext.js
bellroy.comGTUltraGTUltra
bestbuy.comHuman BBYHuman BBYNext.js
bhphotovideo.comOpen SansOpen Sans
bombas.combombas Fontdisplay FontShopify
brooklinen.comBrandonTextWebBrandonTextWebShopify
burberry.comBurberry SerifBurberry SerifNext.js
burrow.comSuisse IntlSuisse IntlShopify
calvinklein.comKleinKlein
caraway.comsans-serifsans-serif
carhartt-wip.comfont Helveticafont HelveticaNext.js
casper.comCalibreNewKansasShopify
chanel.comAbchanel 2022Abchanel 2022Next.js
chewy.comGorditaGorditaWordPress
coach.comHelvetica Neue53ExtendedHelvetica Neue53ExtendedNext.js
converse.comProxima NovaProxima Nova
costco.comCostco SansCostco SansNext.js
crateandbarrel.comCrate HelveticaCrate Helvetica
currys.co.ukCurrys SansCurrys Sans Headline
cuyana.comStyreneAStyreneAShopify
cvs.comCVS Health SansCVS Health SansNext.js
depop.comAktiv Grotesk Ex BasicAktiv Grotesk Ex BasicNext.js
dickssportinggoods.comArialArial
dior.comFutura Bk BTFutura Bk BT
dollarshaveclub.comGelicaDSC SpecterShopify
doordash.comDD NormsDD NormsNext.js
drinkag1.comDiatypeDiatypeNext.js
drmartens.comArchivoArchivoSE Extra
drunkelephant.comBrownBrown
dyson.comDyson FuturaDyson Futura
ebay.comMarket SansMarket Sans
eightsleep.comNeue MontrealNeue MontrealNext.js
endclothing.comProxima NovaProxima NovaNext.js
everlane.comMaison NeueMaison NeueShopify
fabletics.comGTPressuraGTPressuraNext.js
faire.comGraphikNantes fixNext.js
farfetch.comFarfetch BasisFarfetch Basis