Categories

E-commerce

Retailers and direct-to-consumer brands.

144 sites. 25% blocked our crawler this week.

Body text

  1. Proxima Nova
    5.6%8 sites−0.6 pts
  2. Inter
    4.9%7 sites+1.0 pts
  3. Helvetica Neue
    3.5%5 sites−0.4 pts
  1. Suisse Intl
    5 sites−0.4 pts
  2. Graphik
    4 sites−1.1 pts
  3. Calibre
    3 sites−0.2 pts
  1. Maison Neue2.1%
  2. sans-serif2.1%
  3. Times New Roman2.1%
  4. Brown1.4%
  5. GT America1.4%
  6. Helvetica Now Text1.4%
  7. Neue Haas Grotesk1.4%
  8. Roboto1.4%
  9. TTCommons Pro1.4%
  10. ABC Diatype0.7%
Share among the 181 sites we can trace back to 2016Dashed lines before September 2026 are estimates from web archives. Solid lines are our weekly crawl. The chart follows a fixed set of 181 sites, not every site in the rankings.
Show as table
PeriodSourceProxima NovaInterHelvetica NeueSuisse IntlGraphikCalibre
2016 Q1Web archive estimate, 1072 sites0.0%0.0%4.9%0.0%2.4%0.0%
2016 Q2Web archive estimate, 1810 sites1.3%0.0%11%0.0%1.3%0.0%
2016 Q3Web archive estimate, 186 sites––––––
2016 Q4Web archive estimate, 584 sites0.0%0.0%13%0.0%0.0%0.0%
2017 Q1Web archive estimate, 492 sites––––––
2017 Q2Web archive estimate, 1682 sites0.0%0.0%8.3%0.0%0.0%0.0%
2017 Q3Web archive estimate, 629 sites0.0%0.0%4.4%0.0%0.0%0.0%
2017 Q4Web archive estimate, 467 sites0.0%0.0%8.3%0.0%2.1%0.0%
2018 Q1Web archive estimate, 451 sites0.0%0.0%6.3%0.0%3.1%0.0%
2018 Q2Web archive estimate, 1970 sites4.3%0.0%6.5%0.0%1.1%0.0%
2018 Q3Web archive estimate, 2233 sites5.2%0.0%7.0%0.0%0.9%0.0%
2018 Q4Web archive estimate, 1376 sites4.6%0.0%6.9%0.0%0.0%0.0%
2019 Q1Web archive estimate, 2256 sites5.8%0.0%5.8%0.0%1.1%0.0%
2019 Q2Web archive estimate, 2857 sites5.6%0.0%5.6%0.0%2.2%1.1%
2019 Q3Web archive estimate, 2064 sites7.1%0.0%7.1%0.0%2.9%1.4%
2019 Q4Web archive estimate, 2297 sites5.8%0.0%5.8%0.0%2.9%2.9%
2020 Q1Web archive estimate, 2273 sites3.6%0.0%7.1%0.0%1.8%1.8%
2020 Q2Web archive estimate, 1919 sites4.3%0.0%6.5%0.0%2.2%0.0%
2020 Q3Web archive estimate, 1530 sites6.5%0.0%8.7%0.0%2.2%0.0%
2020 Q4Web archive estimate, 1473 sites4.0%0.0%6.0%0.0%2.0%0.0%
2021 Q1Web archive estimate, 1634 sites5.9%0.0%3.9%0.0%2.0%2.0%
2021 Q2Web archive estimate, 1333 sites7.5%0.0%5.0%0.0%0.0%0.0%
2021 Q3Web archive estimate, 2057 sites4.3%0.0%4.3%0.0%0.0%2.2%
2021 Q4Web archive estimate, 1750 sites6.7%0.0%4.4%0.0%0.0%2.2%
2022 Q1Web archive estimate, 2101 sites9.1%0.0%4.5%0.0%0.0%4.5%
2022 Q2Web archive estimate, 2374 sites6.4%0.0%4.3%0.0%0.0%4.3%
2022 Q3Web archive estimate, 1592 sites5.4%0.0%8.1%0.0%0.0%2.7%
2022 Q4Web archive estimate, 1090 sites––––––
2023 Q1Web archive estimate, 1734 sites6.5%0.0%6.5%0.0%0.0%0.0%
2023 Q2Web archive estimate, 1631 sites3.1%0.0%3.1%0.0%0.0%0.0%
2023 Q3Web archive estimate, 2019 sites3.1%0.0%3.1%0.0%0.0%0.0%
2023 Q4Web archive estimate, 2074 sites3.1%0.0%3.1%0.0%0.0%0.0%
2024 Q1Web archive estimate, 1743 sites––––––
2024 Q2Web archive estimate, 1201 sites––––––
2024 Q3Web archive estimate, 1764 sites––––––
2024 Q4Web archive estimate, 1490 sites––––––
2025 Q1Web archive estimate, 1484 sites––––––
2025 Q2Web archive estimate, 411 sites––––––
2025 Q3Web archive estimate, 2422 sites––––––
2025 Q4Web archive estimate, 2463 sites––––––
2026 Q1Web archive estimate, 276 sites––––––
2026 Q2Web archive estimate, 186 sites––––––
2026 Q3Web archive estimate, 83 sites––––––
Sep 27, 2026Our crawl, 6,305 sites5.3%3.8%3.8%3.8%3.8%2.3%
Oct 4, 2026Our crawl, 6,330 sites6.3%3.9%3.9%3.9%3.9%2.4%
Oct 11, 2026Our crawl, 6,302 sites6.3%5.6%3.2%4.0%4.0%2.4%
Oct 18, 2026Our crawl, 6,304 sites6.3%5.6%3.2%4.0%4.0%2.4%
Oct 25, 2026Our crawl, 6,249 sites5.7%5.7%4.1%4.1%4.1%2.4%
Nov 1, 2026Our crawl, 6,272 sites6.3%5.5%3.9%3.9%3.1%2.4%

Headings

Pairings

Font source
  • Self-hosted62%
  • Google Fonts20%
  • Adobe Fonts9.7%
  • System fonts4.9%
  • Other font CDNs3.5%

Platform

  • Other or custom42%
  • Shopify28%
  • Next.js27%
  • Nuxt2.1%
  • WordPress0.7%

Switches

  1. amazon.com changed its body text from Times New Roman to Arial

  2. homedepot.com changed its body text from Helvetica Neue 55 Roman to Helvetica Neue

  3. homedepot.com changed its headings from Helvetica Neue 55 Roman to Helvetica Neue 75

  4. amazon.com changed its body text from Arial to Times New Roman

  5. amazon.com changed its headings from Amazon Ember to Times New Roman

  6. homedepot.com changed its body text from Helvetica Neue to Helvetica Neue 55 Roman

  7. homedepot.com changed its headings from Helvetica Neue 75 to Helvetica Neue 55 Roman

  8. nike.com changed its headings from Nike Futura ND to Helvetica Now Display

  9. coach.com changed its body text from Helvetica Neue53Extended to Neue Helvetica

  10. misen.com changed its body text from Polymath Display to Polymath

Every site

SiteBodyHeadingsPlatform
aliexpress.comTimes New RomanTimes New Roman
allbirds.comGeographGeographShopify
aloyoga.comProxima NovaProxima NovaShopify
amazon.comArialAmazon Ember
anthropologie.comAvenirAvenir
arcteryx.comHelvetica Now DisplayElan Itc ProNext.js
argos.co.ukBarlowBarlowNext.js
article.comProxima NovaProxima Nova
asos.comFutura PtFutura Pt
awaytravel.comGraphikGraphikShopify
balenciaga.comBBBB CondBold
bellroy.comGTUltraGTUltra
bestbuy.comHuman BBYHuman BBYNext.js
bhphotovideo.comOpen SansOpen Sans
brooklinen.comBrandonTextWebToledoTSShopify
burberry.comBurberry SerifBurberry SerifNext.js
burrow.comSuisse IntlSuisse Intl
caraway.comsans-serifsans-serif
carhartt-wip.comfont Monument Groteskfont Monument GroteskNext.js
casper.comCalibreNewKansasShopify
chewy.comGorditaGorditaWordPress
coach.comNeue HelveticaNeue HelveticaNext.js
converse.comProxima NovaProxima Nova
costco.comCostco SansCostco SansNext.js
cuyana.comStyreneAStyreneAShopify
cvs.comCVS Health SansCVS Health SansNext.js
depop.comAktiv Grotesk Ex BasicAktiv Grotesk Ex BasicNext.js
dollarshaveclub.comGelicaDSC SpecterShopify
doordash.comDD NormsDD NormsNext.js
drunkelephant.comBrownBrown
dyson.comDyson FuturaDyson Futura
ebay.comMarket SansMarket Sans
eightsleep.comNeue MontrealNeue MontrealNext.js
endclothing.comProxima NovaProxima NovaShopify
everlane.comMaison NeueMaison NeueShopify
fabletics.comGTPressuraGTPressuraNext.js
faire.comGraphik fixNantes fixNext.js
farfetch.comFarfetch BasisFarfetch Basis
fentybeauty.comBrownBrownShopify
floyd.comsans-serifsans-serif
fromourplace.comCalibreCheltShopify
glossier.comApercuApercuShopify
graza.coGT Alpina TypewriterITC Garamond CondensedShopify
greatjonesgoods.comHope SansHope SansShopify
gucci.comGucci Sans ProGucci Sans ProNext.js
gymshark.comSN SkandiaPlaakNext.js
harrys.comTTCommons ProTTCommons Pro
hims.comCare SansCare Sans
homedepot.comHelvetica NeueHelvetica Neue 75
huel.comsuisse Intlsuisse IntlShopify