Categories

Enterprise

Fortune 500 and the largest companies in the world.

217 sites. 12% blocked our crawler this week.

Body text

  1. Roboto
    5.1%11 sites−0.2 pts
  2. Inter
    2.8%6 sites+0.4 pts
  3. Open Sans
    2.8%6 sites−0.1 pts
  1. Arial
    5 sites−0.1 pts
  2. Montserrat
    5 sites+0.4 pts
  3. Proxima Nova
    5 sites−0.1 pts
  1. Lato1.8%
  2. Noto Sans1.8%
  3. Helvetica Neue1.4%
  4. Calibri0.9%
  5. Graphik0.9%
  6. IBM Plex Sans0.9%
  7. Inspire TWDC0.9%
  8. sans-serif0.9%
  9. Source Sans0.9%
  10. 3MCircular0.5%
Share among the 239 sites we can trace back to 2016Dashed lines before September 2026 are estimates from web archives. Solid lines are our weekly crawl. The chart follows a fixed set of 239 sites, not every site in the rankings.
Show as table
PeriodSourceRobotoInterOpen SansArialMontserratProxima Nova
2016 Q1Web archive estimate, 1072 sites0.0%0.0%1.9%32%0.0%0.0%
2016 Q2Web archive estimate, 1810 sites0.6%0.0%4.5%31%0.0%0.6%
2016 Q3Web archive estimate, 186 sites––––––
2016 Q4Web archive estimate, 584 sites0.0%0.0%1.8%37%0.0%1.8%
2017 Q1Web archive estimate, 492 sites0.0%0.0%3.5%37%0.0%0.0%
2017 Q2Web archive estimate, 1682 sites0.7%0.0%4.6%26%0.0%1.3%
2017 Q3Web archive estimate, 629 sites0.0%0.0%6.1%29%0.0%1.5%
2017 Q4Web archive estimate, 467 sites0.0%0.0%3.6%22%0.0%0.0%
2018 Q1Web archive estimate, 451 sites0.0%0.0%2.9%15%0.0%2.9%
2018 Q2Web archive estimate, 1970 sites0.7%0.0%4.5%22%0.0%1.9%
2018 Q3Web archive estimate, 2233 sites1.2%0.0%5.5%21%0.0%1.8%
2018 Q4Web archive estimate, 1376 sites1.5%0.0%4.6%17%0.0%2.3%
2019 Q1Web archive estimate, 2256 sites2.6%0.0%5.8%15%0.0%1.9%
2019 Q2Web archive estimate, 2857 sites3.3%0.0%6.0%14%0.0%2.7%
2019 Q3Web archive estimate, 2064 sites2.3%0.0%6.1%11%0.0%3.0%
2019 Q4Web archive estimate, 2297 sites1.7%0.0%6.1%10%0.0%3.5%
2020 Q1Web archive estimate, 2273 sites4.4%0.0%2.6%11%0.9%3.5%
2020 Q2Web archive estimate, 1919 sites2.0%0.0%3.0%9.0%1.0%2.0%
2020 Q3Web archive estimate, 1530 sites3.4%0.0%5.1%10%0.0%1.7%
2020 Q4Web archive estimate, 1473 sites7.0%0.0%7.0%3.5%1.8%1.8%
2021 Q1Web archive estimate, 1634 sites7.8%0.0%2.0%7.8%2.0%2.0%
2021 Q2Web archive estimate, 1333 sites10%0.0%2.6%5.1%2.6%0.0%
2021 Q3Web archive estimate, 2057 sites9.1%0.0%2.3%4.5%2.3%0.0%
2021 Q4Web archive estimate, 1750 sites10%0.0%2.6%2.6%2.6%0.0%
2022 Q1Web archive estimate, 2101 sites7.3%0.0%2.4%4.9%2.4%0.0%
2022 Q2Web archive estimate, 2374 sites8.7%0.0%4.3%2.2%4.3%0.0%
2022 Q3Web archive estimate, 1592 sites10%0.0%5.1%2.6%2.6%0.0%
2022 Q4Web archive estimate, 1090 sites––––––
2023 Q1Web archive estimate, 1734 sites8.8%0.0%0.0%2.9%8.8%0.0%
2023 Q2Web archive estimate, 1631 sites9.4%0.0%3.1%6.3%9.4%0.0%
2023 Q3Web archive estimate, 2019 sites––––––
2023 Q4Web archive estimate, 2074 sites––––––
2024 Q1Web archive estimate, 1743 sites––––––
2024 Q2Web archive estimate, 1201 sites––––––
2024 Q3Web archive estimate, 1764 sites––––––
2024 Q4Web archive estimate, 1490 sites––––––
2025 Q1Web archive estimate, 1484 sites––––––
2025 Q2Web archive estimate, 411 sites––––––
2025 Q3Web archive estimate, 2422 sites––––––
2025 Q4Web archive estimate, 2463 sites––––––
2026 Q1Web archive estimate, 276 sites––––––
2026 Q2Web archive estimate, 186 sites––––––
2026 Q3Web archive estimate, 83 sites––––––
Sep 27, 2026Our crawl, 6,305 sites5.6%3.1%2.5%1.5%1.5%2.5%
Oct 4, 2026Our crawl, 6,330 sites5.5%2.5%3.0%2.0%1.5%2.5%
Oct 11, 2026Our crawl, 6,302 sites5.6%2.5%2.5%1.5%1.5%2.5%
Oct 18, 2026Our crawl, 6,304 sites5.7%2.6%2.6%2.1%2.1%2.6%
Oct 25, 2026Our crawl, 6,249 sites5.6%2.6%2.6%1.5%2.1%2.6%
Nov 1, 2026Our crawl, 6,272 sites5.6%2.5%2.5%2.0%2.0%2.5%

Headings

Pairings

Font source
  • Self-hosted82%
  • Google Fonts11%
  • System fonts3.2%
  • Adobe Fonts3.2%
  • Other font CDNs1.4%

Platform

  • Other or custom80%
  • Next.js15%
  • WordPress3.7%
  • Nuxt0.9%
  • Gatsby0.5%

Switches

  1. visa.com changed its body text from Visa Font Dialect Latin to Visa Sans

  2. visa.com changed its headings from Visa Font Dialect Latin to VisaSans

  3. ericsson.com changed its body text from Times New Roman to Ericsson Hilda

  4. ericsson.com changed its headings from Times New Roman to Ericsson Hilda

  5. morganstanley.com changed its body text from Karlaregular to Ms Sans

  6. morganstanley.com changed its headings from Ms Gloriola Ii Std to Ms Sans Md

  7. deere.com changed its headings from Inter to Open Sans

  8. www.altria.com changed its body text from Stag to Montserrat

  9. united.com changed its headings from NeuePlakforUnited Bd to NeuePlakforUnited Rg

  10. united.com changed its headings from NeuePlakforUnited Rg to NeuePlakforUnited Bd

Every site

SiteBodyHeadingsPlatform
3m.com3MCircular3MCircular
ab-inbev.comAvanttAvantt
abb.comABBvoiceABBvoice
abbott.comWallace SansWallace Serif
accenture.comGraphikGraphik
adm.comCalibriCalibri
airbnb.comAirbnb CerealAirbnb Cereal
airbus.comInterInter
albertsons.comNunito SansNunito SansNext.js
alibabagroup.comAlibaba Pu Hui TiAlibaba Pu Hui Ti
allianz.comAllianz NeoAllianz Neo
allstate.comAllstateAllstateNext.js
alphabet.comSans ProSans Pro
amd.comOpen SansKlavika
americanexpress.comHelvetica NeueHelvetica Neue
amgen.comPoppinsPoppins
apple.comSF ProSF Pro
asml.comNeue Haas GroteskNeue Haas GroteskNext.js
att.comFontFontNext.js
axa.comSource SansPublico HeadlineNext.js
baidu.comArialArial
bankofamerica.comRobotoCnx
basf.comHelvetica Neue LT W05 45Helvetica Neue LT W05 45
bat.comAeroportAeroport
bayer.comBayer SansBayer SansNext.js
bce.caSatoshiSatoshiNext.js
bcg.comHenderson Bcg SansHenderson Bcg Serif
berkshirehathaway.comTimes New RomanTimes New Roman
bms.comBasel GroteskBasel Grotesk
bmw.combmw Type Nextbmw Type Next
boeing.comMesoMeso
bookingholdings.comMuseo SansMuseo SansWordPress
bosch.comBoschsansBoschsans
bp.combp Sansbp SansNext.js
britishairways.comOpen SansMylius ModernNext.js
broadcom.comInterInter
bunge.comLatoLato
byd.comMontserratMontserrat
capitalone.comOptimistOptimist
cardinalhealth.comMyriad ProMyriad Pro
cargill.comHelvetica Now For CargillHelvetica Now For Cargill
cencora.comCencora GilroymediumCencora Gilroymedium
centene.comRobotoRoboto
charter.comSpectrum SansSpectrum Sans
chevron.comGotham NarrowGotham Black
cigna.comValue Sans ProValue Serif Pro
cisco.comInterInter
citi.comInterstateInterstate
citigroup.comCiti Sans TextCiti Sans TextNext.js
coca-colacompany.comTCCCUnity headTCCCUnity head