Categories

Unicorns

Private companies valued at a billion dollars or more.

765 sites. 7.6% blocked our crawler this week.

Body text

  1. Inter
    16%119 sites−0.6 pts
  2. Roboto
    3.1%24 sites+0.5 pts
  3. Poppins
    2.9%22 sites−0.1 pts
  1. Geist
    19 sites+0.1 pts
  2. system-ui
    19 sites+0.2 pts
  3. DM Sans
    14 sites−0.2 pts
  1. Manrope1.8%
  2. Figtree1.7%
  3. Proxima Nova1.7%
  4. Montserrat1.6%
  5. Open Sans1.6%
  6. Graphik1.4%
  7. PingFang1.4%
  8. Lato1.3%
  9. Aeonik1.2%
  10. Plus Jakarta Sans1.2%
Share among the 761 sites we can trace back to 2016Dashed lines before September 2026 are estimates from web archives. Solid lines are our weekly crawl. The chart follows a fixed set of 761 sites, not every site in the rankings.
Show as table
PeriodSourceInterRobotoPoppinsGeistDM SansManrope
2016 Q1Web archive estimate, 1072 sites0.0%3.1%0.0%0.0%0.0%0.0%
2016 Q2Web archive estimate, 1810 sites0.0%2.1%0.0%0.0%0.0%0.0%
2016 Q3Web archive estimate, 186 sites––––––
2016 Q4Web archive estimate, 584 sites––––––
2017 Q1Web archive estimate, 492 sites––––––
2017 Q2Web archive estimate, 1682 sites0.0%5.6%1.4%0.0%0.0%0.0%
2017 Q3Web archive estimate, 629 sites––––––
2017 Q4Web archive estimate, 467 sites––––––
2018 Q1Web archive estimate, 451 sites––––––
2018 Q2Web archive estimate, 1970 sites0.0%3.0%1.0%0.0%0.0%0.0%
2018 Q3Web archive estimate, 2233 sites0.0%5.7%1.1%0.0%0.0%0.0%
2018 Q4Web archive estimate, 1376 sites0.0%5.2%1.7%0.0%0.0%0.0%
2019 Q1Web archive estimate, 2256 sites0.0%5.8%0.5%0.0%0.0%0.0%
2019 Q2Web archive estimate, 2857 sites0.0%7.9%0.6%0.0%0.0%0.0%
2019 Q3Web archive estimate, 2064 sites0.0%7.1%0.4%0.0%0.0%0.0%
2019 Q4Web archive estimate, 2297 sites0.4%7.5%0.8%0.0%0.0%0.0%
2020 Q1Web archive estimate, 2273 sites0.7%6.3%0.7%0.0%0.4%0.0%
2020 Q2Web archive estimate, 1919 sites1.8%7.2%0.9%0.0%0.4%0.0%
2020 Q3Web archive estimate, 1530 sites3.3%7.5%1.9%0.0%0.9%0.0%
2020 Q4Web archive estimate, 1473 sites2.6%5.6%2.1%0.0%0.5%0.0%
2021 Q1Web archive estimate, 1634 sites2.7%5.4%1.8%0.0%0.4%0.0%
2021 Q2Web archive estimate, 1333 sites3.7%6.3%1.1%0.0%0.0%0.0%
2021 Q3Web archive estimate, 2057 sites4.1%6.0%1.6%0.0%0.3%0.6%
2021 Q4Web archive estimate, 1750 sites5.6%6.6%2.6%0.0%0.3%0.7%
2022 Q1Web archive estimate, 2101 sites4.7%7.0%2.0%0.0%0.6%0.9%
2022 Q2Web archive estimate, 2374 sites4.5%6.9%2.6%0.0%1.1%0.8%
2022 Q3Web archive estimate, 1592 sites7.0%5.4%2.3%0.0%0.4%0.4%
2022 Q4Web archive estimate, 1090 sites6.8%5.6%2.5%0.0%0.0%0.0%
2023 Q1Web archive estimate, 1734 sites9.4%5.7%3.7%0.0%0.4%0.4%
2023 Q2Web archive estimate, 1631 sites9.9%4.7%3.4%0.0%0.9%0.9%
2023 Q3Web archive estimate, 2019 sites11%5.9%3.1%0.0%1.2%0.9%
2023 Q4Web archive estimate, 2074 sites11%4.4%3.5%0.0%1.2%0.6%
2024 Q1Web archive estimate, 1743 sites14%4.2%4.2%0.4%0.8%0.4%
2024 Q2Web archive estimate, 1201 sites18%5.2%3.1%0.5%1.0%1.6%
2024 Q3Web archive estimate, 1764 sites12%4.5%3.1%0.4%1.1%1.8%
2024 Q4Web archive estimate, 1490 sites12%4.1%1.7%0.3%1.0%2.4%
2025 Q1Web archive estimate, 1484 sites14%3.6%2.3%0.9%1.4%1.8%
2025 Q2Web archive estimate, 411 sites9.4%3.1%1.6%1.6%3.1%0.0%
2025 Q3Web archive estimate, 2422 sites15%4.2%2.3%1.0%1.9%2.6%
2025 Q4Web archive estimate, 2463 sites14%3.8%3.2%1.3%1.9%2.6%
2026 Q1Web archive estimate, 276 sites22%2.0%2.0%2.0%2.0%2.0%
2026 Q2Web archive estimate, 186 sites––––––
2026 Q3Web archive estimate, 83 sites––––––
Sep 27, 2026Our crawl, 6,305 sites17%2.9%2.8%2.5%1.9%1.5%
Oct 4, 2026Our crawl, 6,330 sites16%2.5%2.9%2.5%2.0%1.5%
Oct 11, 2026Our crawl, 6,302 sites16%3.0%2.9%2.5%2.0%1.6%
Oct 18, 2026Our crawl, 6,304 sites15%2.9%2.9%2.5%2.2%1.6%
Oct 25, 2026Our crawl, 6,249 sites15%2.9%2.9%2.5%2.2%1.5%
Nov 1, 2026Our crawl, 6,272 sites15%2.9%2.9%2.5%1.7%1.6%

Headings

Pairings

Font source
  • Self-hosted65%
  • Google Fonts26%
  • System fonts6.4%
  • Adobe Fonts2.9%
  • Other font CDNs0.3%

Platform

  • Next.js33%
  • Other or custom26%
  • WordPress19%
  • Webflow12%
  • Nuxt4.0%
  • Framer2.4%

Switches

  1. calendly.com changed its headings from Geist to Calendly Sans

  2. airtable.com changed its body text from Season Sans to Neue Haas Grotesk

  3. airtable.com changed its headings from Season Sans to Neue Haas Grotesk

  4. activecampaign.com changed its headings from Owners to Arimo

  5. aircall.io changed its body text from Fellix to JetBrains Mono

  6. bitsight.com changed its body text from Neue Haas Grotesk to Inter

  7. chargebee.com changed its body text from Sora to Inter

  8. chargebee.com changed its headings from Sora to Inter

  9. coalitioninc.com changed its headings from Public Sans to Degular

  10. fireworks.ai changed its body text from Inter to monument Grotesk

Every site

SiteBodyHeadingsPlatform
01zhuanche.comPingFangPingFang
1komma5.comInterInterNext.js
1password.comagile Sansagile SansNext.js
1x.techABCDiatypeABCDiatypeNext.js
6sense.comGT SuperABC GintoWebflow
abnormal.aitwk Everetttwk EverettNext.js
abridge.comAvanttAvanttWebflow
acko.comEuclid Circular BEuclid Circular BNext.js
acorns.comAvenir NextAvenir Next
acronis.comAcronis CyberAcronis Cyber
activecampaign.comIBM Plex SansArimoNext.js
ada.cxRoobertRoobert
addepar.comDiatypeDiatype
advance.aiSharp SansSharp SansWordPress
advasa.co.jpFont AwesomeFont AwesomeNext.js
agile-robots.comMontMont
agilityrobotics.comAgility DiatypeAgility DiatypeWebflow
ai-ways.comInterInter
ai21.comSöhneAeonik ProWordPress
aikido.devNewgroteskNewgroteskWebflow
airbyte.comBootonBooton
aircall.ioJetBrains Monoitc Garamond StdNext.js
airtable.comNeue Haas GroteskNeue Haas GroteskNext.js
airwallex.comAx LLCircularAx LLCircularNext.js
aiven.ioInterInter
ajaib.co.idHarmonyOS SansHarmonyOS SansNext.js
akulaku.comInterInterNuxt
alan.comAlan SansAlan Sans
alation.comInterRedactionNext.js
alchemy.compp Neuepp NeueNext.js
algolia.comSoraSora
alpha-sense.comInteres KlarheitNext.js
alto.comInterInterFramer
ambergroup.ioAmberAmberNext.js
ambiencehealthcare.comGeistRhetorik SerifFramer
amwins.comSoehne BuchSoehne Kraftig
anaconda.comInterVerdanaWordPress
anchorage.comInterEsrebondgrotesqueWebflow
andela.comInterDroid SerifWebflow
anduril.comHelvetica Now DisplayHelvetica Now Display
animocabrands.comInterInterWebflow
ankorstore.comPoppinsPoppins
anthropic.comanthropic Sansanthropic SansNext.js
anyscale.comGeistGeistNext.js
apna.coInterInterNext.js
appdirect.comArialArial
appliedintuition.comapplied Sans Displayapplied Sans DisplayNext.js
applyboard.comOpen SansMontserratWordPress
appsflyer.comInterPPFormulaWordPress
apptronik.comHelvetica NeueHelvetica NeueWebflow