Rising and falling

Each bar counts sites that changed their body font to or away from a font. A small font gaining a few sites can outrank a popular one that isn’t moving.

Sites that switched awaySites that switched to it

140 font switches estimated from web archive copies of 177 well-known sites, May 15, 2021 to Feb 15, 2026.

  1. system-ui+1017 switched to it (expo.dev, hashicorp.com, heroku.com). 7 switched away (docker.com, elastic.co, gumroad.com).
  2. Inter+512 switched to it (docker.com, elastic.co, expo.dev). 7 switched away (expo.dev, fly.io, nextjs.org).
  3. Geist+23 switched to it (nextjs.org, vercel.com, cursor.com). 1 switched away (cursor.com).
  4. Nunito+22 switched to it (cdc.gov, wayfair.com). 0 switched away.
  5. Neue Haas Grotesk+22 switched to it (mit.edu, shopify.com). 0 switched away.
  6. Instrument Sans+22 switched to it (netlify.com, whitehouse.gov). 0 switched away.
  7. Noto Sans+12 switched to it (canada.ca, pfizer.com). 1 switched away (pfizer.com).
  8. Mulish−11 switched to it (netlify.com). 2 switched away (netlify.com, semafor.com).
  9. Overpass−11 switched to it (gm.com). 2 switched away (planetscale.com, svelte.dev).
  10. Roboto−13 switched to it (docker.com, newsweek.com, mistral.ai). 4 switched away (docker.com, netlify.com, newsweek.com).
  11. Tiempos−20 switched to it. 2 switched away (propublica.org, anthropic.com).
  12. Brandon Grotesque−20 switched to it. 2 switched away (mejuri.com, neon.com).
  13. Source Sans−22 switched to it (arstechnica.com, nih.gov). 4 switched away (databricks.com, lockheedmartin.com, vuejs.org).
  14. Graphik−41 switched to it (redis.io). 5 switched away (everlane.com, intercom.com, redis.io).
  15. Helvetica−42 switched to it (fda.gov, paypal.com). 6 switched away (canada.ca, cvs.com, lowes.com).
  16. Helvetica Neue−52 switched to it (homedepot.com, costco.com). 7 switched away (casper.com, homedepot.com, netflix.com).
  17. Arial−62 switched to it (jnj.com, mistral.ai). 8 switched away (homedepot.com, jnj.com, medicare.gov).
  18. Open Sans−72 switched to it (docker.com, postgresql.org). 9 switched away (arstechnica.com, cdc.gov, docker.com).

Where sites went

  1. Intertosystem-ui3 sitesexpo.dev, prisma.io, render.com
  2. system-uitoOpen Sans2 sitesdocker.com, postgresql.org
  3. RobototoInter2 sitesdocker.com, mistral.ai
  4. ArialtoHelvetica Neue2 siteshomedepot.com, costco.com
  5. Helvetica Neuetosystem-ui2 siteshomedepot.com, posthog.com
  6. IntertoGeist2 sitesnextjs.org, vercel.com
  7. CirculartoAirbnb Cereal1 siteairbnb.com
  8. Hurme Geometric Sans 3toGeograph1 siteallbirds.com

A switch counts only when a site shows the new font twice in a row. We drop switches that reverse within a year. Our crawl and the web archive history are kept separate because the archive estimates use a different method on a smaller set of sites, so treat them as rougher.How the data is collected.